Maximize your sales to HORECA through an online B2B marketplace
Concentrate your field sales visits on acquiring new customers or on upselling/cross-selling
Provide your HORECA customers and distributors an easy-to-use purchasing platform 24hx7d.
Optionally invite other complementary producers to sell their products to the marketplace to enlarge the product catalogue and to increase the customers engagement with the platform.
Direct access to the HORECA customer digital behaviour know-how in real time.
Insights on market trends in a moment of continuous and sudden changes.
With a digital platform, HORECA customers and distributors can easily generate recurring orders and discover new products through navigation or through smart product recommendations.
Field sales teams will dedicate more time to acquire new customers, just having to overview their current customers sales.
By inviting other brands to the marketplace, the discovery of new products is encouraged through product recommendations, generating network effects and resulting in new customers for the brands participating in the marketplace.
A digital platform for B2B sales to HORECA allows the digitalisation of sales and administration processes, therefore increases margins dramatically.
Optionally the distribution chain can be shortened and producers can have a better control on pricing.
The irruption of global online marketplaces (eg: Amazon, AliBaba, etc.) with highly optimised processes poses a threat to the distribution chain.
HORECA customers are now highly interested in making digital purchases 24hx7d and in exploring new products on their own, even more if there are several brands offering a large catalogue.
