Multivendor product catalogue

Marketplace vendors contribute their product and service assortments while the marketplace operator carries out acquisition campaigns, processes transactions, and manages day-to-day operations.

Vendors and buyers under one roof

Grouping vendors by industry or geography, a marketplace offers a large product assortment which is easier to promote to specific buyer segments.

Cross-category or specialization

There are two main marketplace types: cross-category and specialized

The first boast a large assortment across a wide variety of different categories, whereas as the latter sell a specialized offer in a specific category or niche.

Cross-category or specialization

Multivendor orders, one single payment

In a marketplace model, the buyer carries out one single checkout process even when buying products from different vendors.

The marketplace automatically processes the orders, manages collections from the buyers and settles all balances owed to vendors according to marketplace policies.

Multivendor orders, one single payment

Your customers already prefer to shop in marketplaces

Customers have quickly adapted to shopping in marketplaces, where they can find signifcant benefits over individual stores: more competitive prices, wider breadth of offering and more adaptable shipping.

  • 89% of customers appreciate the convenience of marketplaces, as they can research and purchase a wider variety of products
  • 90% of customers would repeat a purchase in a marketplace
  • 60% of digital sales already happen through marketplaces