Multivendor product catalogue
Marketplace vendors contribute their product and service assortments while the marketplace operator carries out acquisition campaigns, processes transactions, and manages day-to-day operations.
Vendors and buyers under one roof
Grouping vendors by industry or geography, a marketplace offers a large product assortment which is easier to promote to specific buyer segments.
Cross-category or specialization
There are two main marketplace types: cross-category and specialized
The first boast a large assortment across a wide variety of different categories, whereas as the latter sell a specialized offer in a specific category or niche.
Multivendor orders, one single payment
In a marketplace model, the buyer carries out one single checkout process even when buying products from different vendors.
The marketplace automatically processes the orders, manages collections from the buyers and settles all balances owed to vendors according to marketplace policies.
Your customers already prefer to shop in marketplaces
Customers have quickly adapted to shopping in marketplaces, where they can find signifcant benefits over individual stores: more competitive prices, wider breadth of offering and more adaptable shipping.
- 89% of customers appreciate the convenience of marketplaces, as they can research and purchase a wider variety of products
- 90% of customers would repeat a purchase in a marketplace
- 60% of digital sales already happen through marketplaces